VIJAY BLOG

WORK FROM HOME EARN MONEY : There’s a lot to consider when developing a content marketing strategy. There are dozens of different content mediums, hundreds of potential publishing platforms, and a variety of other brand specific issues to consider. Well, here’s something else to think about: educational content. The power of educational content: At first glance, the idea of giving away free educational content seems like a counterproductive strategy. After all, the goal of content marketing is to cost-effectively push prospects from awareness to action. It would seem as if giving away free content would be expensive and time-consuming. Well, there are situations where developing educational content can be expensive. But assuming the content is appropriate for the audience, the upfront costs are justified by the end results. Few elements of content marketing are able to accelerate the conversion process quite like educational content, making it a sound investment for long-term growt...